Wind turbine manufacturers won't have any problems this year, as they are still working on last year's orders. However, the fall in orders this year will show its ugly face (in terms of revenues) in 2010. In that sense, it is essential for companies to adopt new strategies to sustain and accelerate growth in a tough environment.

Here's what Frost & Sullivan's analyst Gouri Kumar has to say on the matter:

"Certainly the consequence of the recent slowdown of activity has been a fall in lead times and order backlogs, prices of turbines, freight costs and raw-materials leading to renegotiation of contracts by wind turbine manufacturers with sub-suppliers and in turn sub-suppliers with raw material producers. To keep their margins intact for next year, it is essential for companies to revisit their priorities and strategies. Some of them have already started working on this and it is interesting to see what they have been doing to keep afloat, grow or adapt strategically to the tough environment."

As a result, we've seen a number of M&A and JV transactions, whereas some other companies focused on improving value proposition internally. Moreover, it is expected that companies start shutting down factories or cutting down on shifts in terms of working hours of labour, especially in regions where new orders are expected to fall below boom levels. Finally, there are companies like Gamesa that are taking the situation as an opportunity to diversify and re-define their priorities.

More information about Frost & Sullivan's report on wind electricity market is available from their website.