The British wind energy sector has encountered some hurdles in the past months. Funding is needed to get things going again, as well as legislative changes. In order to kick-start the wind industry in Great Britain, investments are needed, and they may be coming from some unexpected multinational companies. Among the mentioned potential investors are IKEA, the Swedish home products retailer, and Google, the US based web giant, which is already involved in renewable and clean energy investments – Google PowerMeter, solar energy and geothermal.
The rumor seems to be coming from John Lynch, head of power and utilities at Bank of America Merrill Lynch, who told a CBI energy conference a couple of days ago that the sector was attracting interest from various companies who are keen on investing in renewable energy. In addition to Google, another company that was mentioned as a potential investor in the renewable sector is Microsoft. The offshore wind sector is where the UK could be leading the world, so many of these companies are interested in investing in this particular area.
All these companies have environmental coporate goals to achieve. In order to cut their carbon emissions (carbon footprint), the companies are turning towards alternative sources of electricity such as wind, solar, geothermal and others, while also working on improving energy efficiency of their operations. For example, computer data centers consume a tremendous amount of energy, about 2% of total consumption in the US, according to Times Online. One of the possible models of company involvement, would be the purchase of stakes in renewable energy generation facilities.
The UK has set high goals for its environmental target. If tha targets are to be reached, the UK needs to about GBP 100 billion in investments by 2020 to make this happen, with 70 billion going to wind energy development, 10-20 billion for energy transmission systems, and another 10-20 for other things.

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